The Lubombo SDI Malaria Control Programme aims to reduce one
of major the constraints on tourism in the region. As part of the intervention
assessment component of the project, the impact of the malaria reductions
on the perception of malaria risk by tourists was assessed.
Surveys conducted with tourists and tourist facilities investigated
the extent to which malaria deters tourists and tourism development in the
LSDI region.
Background
Tourism is the world’s largest earner of foreign currency. It brings
an estimated R20 billion a year into the South African economy, second only
to the manufacturing and mining industry in its contribution to the Gross
Domestic Product (GDP).
The Lubombo Spatial Development Initiative is a tri-lateral
initiative between the governments of Swaziland, Mozambique and South Africa
to develop the Lubombo region into a globally competitive economic zone, through
accelerated development with regards to agriculture and tourism . The geographical
area targeted by this initiative is broadly defined as eastern Swaziland,
southern Mozambique and north-eastern KwaZulu-Natal. is the main objective
of the Lubombo Spatial Development Initiative (LSDI).
The Lubombo corridor has the potential to develop into an international
tourist destination but malaria is hampering the growth and development of
the region. Malaria control plays a pivotal role in the Lubombo Spatial Development
Initiative (LSDI). The objective of the malaria control component of the LSDI
is to put in place a malaria control programme that will protect the economic
interest of the Lubombo Spatial Development Initiative (LSDI) and stimulate
development.
Perceived malaria risk by tourists is believed to be an important
factor that has a negative influence on the tourism industry in the study
area. The risk factor, as defined in this study, is the possibility of contracting
malaria whilst visiting a tourism facility in the area. It is essential to
understand perceptions relating to malaria and malaria risk in the LSDI area.
Malaria control activities, based on residual house spraying,
have been taking place in the three countries in the Lubombo SDI since 1999.
Major reductions in both malaria cases and parasite prevalence have been recorded.
Swaziland’s malaria incidence reduced by 64%, South Africa’s malaria
incidence plummeted by a staggering 76% and Mozambique saw a parasite prevalence
reduction of 40% in the first year of residual house spraying in 1999.
This study focuses on the scientific study of malaria incidence and distribution
as well as on both tourists and tourism operator’s perceptions of malaria
risk. It considers the factors that drive people’s perceptions of risk
and investigates how tourists and tourism operators respond to malaria risk.
It draws conclusions about how malaria impacts on tourism in the LSDI and
recommends how malaria control can play a positive role in tourism development
in the area.